每每到了Black Friday 又是電子商品大減價的時候 也就是分析師忙著分析從感恩節起到聖誕節所謂的血拼季節的時候
El Segundo, Calif. - U.S. retailers during the week of Black Friday cut prices on LCD TV models by an average of 22 percent from pricing immediately prior to the event, causing sales to rise by 6 percent from a year earlier, according to a preliminary estimate released Monday by iSuppli.
"Defying some pundits' expectations, U.S. retailers this year were able to offer their customary Black Friday promotional deals for LCD TVs, which represent a critical factor in driving annual sales growth," stated Tina Tseng, analyst for iSuppli.
In large part due to the deals offered on and before Black Friday, the fourth quarter is typically the strongest period of the year for the U.S. LCD TV market. An estimated 28.7 percent of 2009 LCD TV shipments in the United States and Canada are projected to occur in the fourth quarter. iSuppli predicted LCD TV shipments in the United States and Canada will rise by 15.3 percent in the fourth quarter of 2009, compared with the same period in 2008.
U.S. LCD TV sales are preliminarily estimated to have risen by only a low-single percentage point on Black Friday 2009, compared with 2008.
However, many retailers offered special Black Friday deals starting on Thanksgiving Day or throughout the seven-day period from Nov. 21-27. For the seven days, LCD TV sales are estimated to have risen by as much as 6 percent compared with a year earlier, according to a preliminary estimate from iSuppli.
The most common set offered via Black Friday promotions this year was the 32-inch high-definition LCD TV.
The report stated average U.S. Black Friday promotional pricing for 32-inch LCD TVs declined to $369, down 24.7 percent from $490 before the event.
The biggest average price reduction was for 19-inch LCD TVs, at 36.8 percent, followed by 26-inch sets at 34.9 percent.
Average U.S. Black Friday promotional pricing for 40-inch LCD TVs declined to $577, down 23.3 percent from $752 before the event.
Price reductions for larger LCD TVs were more modest, with 42-inch sets experiencing a 7.3 percent decline and 46-inch sets dipping by 7.2 percent.
"In the 40-inch and larger screen sizes, better-featured models were offered for Black Friday deals," Tseng said. "The majority of Black Friday promotions were for FullHD, i.e., 1080p-resolution (progressive-scan) models. Models with 120Hz refresh rates also were found in the 42-, 46- and 55-inch screen sizes."
"Premium LCD TV brands, such as Samsung, LG and Sony, led the way in offering aggressive pricing deals on Black Friday," Tseng said. "Because these companies sell their sets at higher price points than the value brands do, they are able to make steeper cuts during Black Friday. This translates to greater dollar savings for consumers, making the deals attractive."
Sony was singled out for offering LCD TV sets bundled with other products as special Black Friday deals.
"Sony was very aggressive with bundled deals," stated Riddhi Patel, iSuppli television systems principal analyst. "They bundled LCD TVs with items such as PlayStation3 video game consoles and Blu-ray players. Other brands offered bundles that included wall mounts and audio bars."
Some retailers also offered special online deals that include free shipping and no taxes.
iSuppli Table Average U.S. Retail Pricing for LCD-TVs Before and During Black Friday Week (Pricing in U.S. Dollars) Display Size in Inches
(Source: iSuppli Corp. November 2009)
Display Size in Inches | Price Before Black Friday Week | Black Friday Price | Percentage Change |
| 19 | $ 242 | $153 | -36.8% |
| 22 | $290 | $225 | -22.4% |
| 26 | $384 | $250 | -34.9% |
| 32 | $490 | $369 | -24.7% |
| 40 | $752 | $577 | -23.3% |
| 42 | $755 | $700 | -7.3% |
| 46 | $1,039 | $964 | -7.2% |
自從開始分析師的生涯後 每個月不再只是用月來看 而是以季來計算
九月才剛開始 就發現已經到了第三季的尾聲
這表示又要開始趕報告 趕在Q3結束前交出去
也表示又即將要開始注意接下來的購物旺季 各品牌有哪些動作 消費者又有什麼反應
今年我可是也要當Black Friday搶購一族 趁機去搬台大電視 嘻嘻 ^^
我被quote的新聞 存起來! :P
| 不景氣在家看電視 iSuppli︰北美Q1平面電視銷量成長17.3% 鉅亨網編譯張正芊 羅力元 綜合外電 05/27 13:30 |
市場研究機構 iSuppli 周二公佈，今年第 1 季美
國及加拿大平面電視出貨量較去年同期成長 17.3%，達
780 萬台。趨勢迥異於包括 iSuppli 等多數市場分析
師預期經濟疲軟之下，該季液晶及電漿電視銷量應該出
現顯著下滑。
iSuppli 指出，第 1 季北美消費者傾向購買較便宜
電視機種、向標價較低的零售商——例如 Wal-Mart St
ores Inc. (WMT-US；沃爾瑪)——購買，並且購買平價
品牌電視。
iSuppli 顯示器部門副主任 Joe Abelson 分析，美
國消費者在這波經濟衰退期的行為模式，類似 2001 年
911 恐怖攻擊行動後的反應，亦即避免旅遊、「窩」在
家裡看電視。
iSuppli 在研究報告中指出，消費者在選購時，也
多選擇價格不會太高或是評價品牌的電視機，也會到折
扣較高的商家採買。
此外 iSuppli 電視產品分析師 Tina Tseng 指出，
美國平面電視購買價格結構出現明顯轉變，68.9% 的電
視買進價格低於 1000 美元。
其中售價介於 600-999 美元的平面電視，不分廠牌
銷售量較去年同期成長 3.6%，漲幅最大。售價低於 59
9 美元的平面電視銷售量則成長 2.6%，售價高於 1000
美元的產品銷量則呈現下滑。
對於多數美國消費者而言，買低價格的平面電視就
等於買小尺寸的電視，因此32吋以下電視機在今年4月曾
出現短缺。由於高階品牌必須與平價品牌競爭，所以40
吋以上電視機則正進行降價。
而該季 40 吋及以上的大尺寸平面電視售價也下降
，原因是高價品牌砍價以和平價品牌競爭。消費者考量
售價，使得平價零售商沃爾瑪晉身全美第 2 大平面電視
銷售商，第 1 季市占率由去年同期的 13.8% 顯著成長
至 22.3%。
而高價電視機銷售則明顯出現下滑，1000-1499 美
元價格滑落 1.7%，1500-1999 美元則降 1.3%，1500-
1999 美元則滑落最深至3.1%。
由於市場擴大，平面電視銷售額居第 1 位的 Best
Buy (BBY-US；百思買)，市占率也能由去年同期的 22
.8% 略微成長至 23.4%。
iSuppli 並表示，第 1 季 Vizio Inc. 北美地區液
晶 (LCD) 電視銷量登上市場龍頭，於美國及加拿大銷量
總數由去年同期的 82.9 萬台成長至 140 萬台，也因此
其在整體平面電視的銷量攀升至市場第 2 位，與龍頭
Samsung Electronics Co. (005030-KR；三星) 僅微幅
差距。